The New TikTok Description Limit
In a major update, TikTok increased the video description character limit from 2,200 to 4,000 characters. This change was implemented to help creators optimize their content for **TikTok SEO**.
Why use 4,000 characters?
TikTok is increasingly being used as a search platform by younger generations. By writing longer, keyword-rich descriptions, you increase the chances of your video appearing in search results when users look for specific topics.
Strategic Breakdown:
- The Hook (First 50 chars): This is what users see before they have to click "more". Make it impossible to scroll past.
- Keywords: Naturally weave in terms that your target audience is searching for.
- Engagement: Ask a question to encourage comments.
- Hashtags: Add them at the very end to keep the main text readable.