What Are Twitter/X Threads?
A Twitter/X thread is a series of connected tweets from one person. Threads allow you to share extended thoughts, stories, tutorials, or discussions that don't fit within a single 280 character tweet. Each tweet in the thread is linked together and can be read sequentially.
Thread Character Limits
- Each tweet: Standard 280 character limit applies to every individual tweet in the thread.
- Thread length: There is no official limit on the number of tweets in a thread. Some viral threads have exceeded 100+ tweets.
- X Premium threads: Premium subscribers can post tweets up to 25,000 characters, reducing the need for long threads.
Tips for Writing Great Threads
- Hook in Tweet 1: Your first tweet should capture attention and make people want to read the rest. Use a bold statement or compelling question.
- One idea per tweet: Each tweet should convey a single point to keep the thread easy to follow.
- Number your tweets: Use "1/", "2/", etc. to help readers follow along and know how much content is left.
- End with a CTA: Your last tweet should include a call-to-action — like, retweet, follow, or visit a link.
- Add a self-reply bookmark: End with "Follow @username for more threads like this" to gain followers from viral threads.
Why Use Threads?
Threads are one of the most powerful content formats on Twitter/X. They receive significantly higher engagement than single tweets because readers who start a thread tend to engage with multiple tweets. Threads also signal to Twitter's algorithm that your content is worth showing to more people.